Why We Built a Better Coop

After more than 80 years of raising chickens, we know exactly what was wrong with every coop on the market

Since 1944, Hoover’s Hatchery has been a leader in the backyard poultry industry This multi-generational family business now offers more than 200 breeds, and millions of backyards across America receive our chicks each year We’re experts in what chicks need, and we know well the problems chicken keepers run into when trying to give their backyard poultry the best care

The biggest issue? Chicken coop maintenance

We felt responsible for helping solve this problem As a longtime partner to backyard chicken keepers,

Learning From Chickens

All across America millions of families have begun raising a small chicken flock in the yard Most have no experience, so many nature centers, farm stores, and garden centers are holding workshops on how to efficiently and humanely care for a few laying hens Classes are filled with young parents who say they want to raise chickens so their children learn where food really comes from and develop responsibility by caring for animals Their motivation isn’t just delicious food It’s an educational family project
Caring for chickens can give kids the satisfaction of helping provide family food