Flock Journey is the education home of Hoover's Hatchery | Ready for birds? Shop at hoovershatchery.com

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Poultry Care

Hundreds of articles and videos, organized the way Keepers already browse them.

Getting Started

Raising Chicks in the Winter

Years ago, we were newcomers to backyard chickens with a problem. Chick catalogs came in the winter. They were fun to read…

Daily Care

The Best Chicken Waterers

An egg sizzling in the frying pan is chock full of protein and vitamins but 76% of it is water. With every…

Getting Started Growing Up (Weeks 2 to 9)

A Chick’s First Month

is tumultuous! Hatched in a Hoover’s Hatchery incubator, as soon as that baby girl chick’s fluff dries off, she’s gently placed into…

Seasonal Planning

Heat Kills Chickens

but flock owners can protect their birds by taking a lesson from Theodore Roosevelt. When an intense heat wave descended on New…

Seasonal Planning

Why is My Chicken Panting? What it Means and What to Do About it

It’s a hot summer afternoon. You head out to check on your flock and notice something alarming. Your hens are standing still…

Getting Started

Why is My Chick Sneezing? Common Causes and When to Worry

I think one of the most stressful parts of raising backyard chickens is the thought of one, or many, of them getting…

Getting Started

Managing a Broody Hen

One of the most fascinating experiences of raising a backyard flock of hens can also be the most frustrating. Every once in…

Health & Wellness

Testing Chicken Treats

What Backyard Hens Love Most Sometimes our chickens are just like kids. Put a serving of steamed kale on one side of…

Getting Started

When Your Hen Decides to Be a Stay-at-Home Mom (a.k.a. Going Broody)

When Your Hen Goes Broody: What It Means and What to Do One day she’s clucking around the yard, laying eggs like…

Health & Wellness

How to Manage and Prevent Lice in Your Chicken Flock

Raising chickens can be one of the most rewarding homestead or backyard hobbies, but like any animal, poultry are vulnerable to external…

From Hoover's Hatchery

Ready for the birds?

When it is time to go from learning to Keeping, Hoover's has a complete selection of backyard poultry, hatched with care and shipped to your door or to a partner store near you.