Flock Journey is the education home of Hoover's Hatchery | Ready for birds? Shop at hoovershatchery.com

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Baby Chick Care

Hundreds of articles and videos, organized the way Keepers already browse them.

Growing Your Flock

A Guide For Feeding Growing Chickens

A trip to your local feed store may leave you asking more questions about chicken feed than before you visited. What percentage…

Getting Started

Your Guide to Purchasing Chicks

It’s officially spring, and if you’re thinking about starting a flock of your own, there are a few important things to sort…

Growing Your Flock

Diary of a Chicken Owner- Egg Layers!

Having your own laying hens can be super rewarding, and it can be extra exciting getting eggs from your flock!This week I…

Growing Your Flock

Week 4 With New Chicks

Our Rudd Ranger chicks are turning from babies into teenagers right before our eyes! They are growing more “real” feathers, and just…

Advanced Topics

How to Integrate Your Chicken Flocks

Almost every backyard keeper starts out with a firm number in mind. Six chickens, maybe ten, absolutely no more. Then spring arrives,…

Getting Started

How to Manage Molting Season

Watching your chickens go through their first fall molt is genuinely alarming if you don’t know what’s happening. Feathers everywhere, birds looking…

Growing Your Flock

Week 3 with New Chicks

This week marks the Rudd chicks’ 2nd week birthday. They are averaging 180 grams now and truly growing each day!  The 13…

Getting Started Their First Day Home

Preparing for Chicks to Arrive

The most important part of raising your own meat birds is preparation. We begin preparing well in advance, so when the baby…

Advanced Topics

Coccidiosis in Chickens: Symptoms, Prevention, and Treatment

Raising backyard chickens is one of life’s real joys. Before getting a flock, many of us scroll through social media dreaming about…

Getting Started

Learning From Chickens

All across America millions of families have begun raising a small chicken flock in the yard. Most have no experience, so many…

From Hoover's Hatchery

Ready for the birds?

When it is time to go from learning to Keeping, Hoover's has a complete selection of backyard poultry, hatched with care and shipped to your door or to a partner store near you.